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The Financial time guide to marketing from advertising to zen - Couverture souple

Ambler, Tim.

 
9780273620327: The Financial time guide to marketing from advertising to zen
Couverture souple
ISBN 10 : 0273620320 ISBN 13 : 9780273620327
Editeur : Ft PrenticeHall, 1995

Synopsis

"Masterful and pithy." – Winston Fletcher, Chairman of the Advertising Association

"Enjoyable and dangerously candid." – Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School

The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge.

Tim Ambler teaches Global Marketing at London Business School

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

"Masterful and pithy." – Winston Fletcher, Chairman of the Advertising Association

"Enjoyable and dangerously candid." – Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School

The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge.

Tim Ambler teaches Global Marketing at London Business School

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ft PrenticeHall
Date d'édition
1995
Langue
anglais
ISBN 10 
0273620320
ISBN 13 
9780273620327
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible