Research Methods For Leisure and Tourism: A Practical Guide - Couverture souple

Veal, Tony.J.

 
9780273620525: Research Methods For Leisure and Tourism: A Practical Guide
Couverture souple
ISBN 10 : 0273620525 ISBN 13 : 9780273620525
Editeur : Pearson Education Limited, 1997

Synopsis

"Research Methods for Leisure and Tourism", second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, "Research Methods for Leisure and Tourism "is essential reading for all students and leisure managers evaluating and planning the services they offer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

 

 

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

 

 

KEY FEATURES

 

  • Balance of qualitative and quantitative research methods
  • Practical guidance on conducting research and writing reports
  • Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data
  • Up-to-date guides to SPSS version 12.0 and NVivo version 2
  • International case studies and examples from leisure and tourism literature
  • Questions, exercises and further reading for each chapter

 

 

About the author

 

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney

Présentation de l'éditeur

Research Methods for Leisure and Tourism, second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, Research Methods for Leisure and Tourism is essential reading for all students and leisure managers evaluating and planning the services they offer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1997
Langue
anglais
ISBN 10 
0273620525
ISBN 13 
9780273620525
Reliure
Broché
Numéro d'édition
2
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780582088528: Research Methods for Leisure and Tourism

Edition présentée

ISBN 10 :  0582088526 ISBN 13 :  9780582088528
Editeur : Longman, 1992
Couverture souple