Articles liés à Financial Times Marketing Casebook
Synopsis
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt.
Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section.
The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Financial Times Marketing Casebook
Image d'archives
Financial Times Marketing Casebook
Edité par
Pitman Publishing, 1997
ISBN 10 : 0273620584
ISBN 13 : 9780273620587
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 42556255-20
Acheter D'occasion
EUR 9,01
Expédition à EUR 5,91
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Financial Times Marketing Casebook
Edité par
Pitman, 1997
ISBN 10 : 0273620584
ISBN 13 : 9780273620587
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273620587. N° de réf. du vendeur 9109100
Acheter D'occasion
EUR 3,05
Expédition à EUR 15,41
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)