Imagination Engineering: A Toolkit for Business Creativity - Couverture souple

Clegg, Brian; Birch, Paul

 
9780273620648: Imagination Engineering: A Toolkit for Business Creativity
Couverture souple
ISBN 10 : 0273620649 ISBN 13 : 9780273620648
Editeur : Pearson Education Limited, 1996

Synopsis

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

Paul Birch worked with British Airways for 19 years in a range of roles covering Operational Research, IT, Marketing, Finance, Strategy and finally became a Corporate Jester, challenging tradition and convention at every level. He is now a best selling author and runs his own creativity consultancy. Brian Clagg spent 17 years in corporate world, specialising in finding new and innovative ways of using computers and information to benefit business. He is now a successful freelance writer and author and has set up Creativity Unleashed Limited - which specialises in consultancy on business creativity and usability.

Présentation de l'éditeur

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall

Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.

Authors :

Brian Clegg is a writer and corporate consultant.

Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1996
Langue
anglais
ISBN 10 
0273620649
ISBN 13 
9780273620648
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie