Articles liés à Essentials of Marketing Research

Essentials of Marketing Research - Couverture souple

Proctor, Tony

 
9780273625315: Essentials of Marketing Research
Couverture souple
ISBN 10 : 0273625314 ISBN 13 : 9780273625315
Editeur : Pearson Education Limited, 1997

Synopsis

The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems.
The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems.
The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1997
Langue
anglais
ISBN 10 
0273625314
ISBN 13 
9780273625315
Reliure
Broché
Numéro d'édition
1
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie