Management - Couverture souple

Naylor, John

Couverture souple

ISBN 10 : 0273625322 ISBN 13 : 9780273625322

Editeur : Financial Times/ Prentice Hall, 1998

Synopsis

Book by Naylor John

A propos du livre

Quatrième de couverture :

Readership

This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.

The second edition

The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.

Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.

Key features include:

• many new cases and examples
• a lively discussion on the impact of technology
• extensive references to useful websites
• an enhanced focus on planning and strategy, as well as organisational structure  and design
• a strong pedagogical structure to aid and assess learning

Online support: a Companion Website offers further teaching and learning resources including:

• Financial Times articles
• self-assessment questions
• web references
• teaching notes and presentation slides

About the author

John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).

Présentation de l'éditeur :

This innovative new text examines important contemporary themes within a straightforward process framework of management. It brings out the importance of management skills, offering readers many opportunities to identify and develop them. Alternative viewpoints are addressed and the reader is encouraged to take a critical view of what is so often taken for granted.   Organised in seven parts the first two parts provide the context.  They discuss the nature of management and its development, setting out the themes of globalisation, ethics, quality and enterprise.  The last five parts investigate the management process itself, covering the stages of planning, organising, implementing and controlling to show how managers bring everything together to create and sustain an organisation. Through the extensive use of examples, students are shown ways to investigate and present solutions to problems. 

À propos de cette édition

• Éditeur: Financial Times/ Prentice Hall
• Date d'édition: 1998
• ISBN 10: 0273625322
• ISBN 13: 9780273625322
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 880