Articles liés à Retail Marketing Management

Retail Marketing Management - Couverture souple

Gilbert, David

 
9780273630197: Retail Marketing Management

Synopsis

Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.

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Présentation de l'éditeur

Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.