Innovation Management and New Product Development - Couverture souple

Trott, Paul

 
9780273631118: Innovation Management and New Product Development
Couverture souple
ISBN 10 : 027363111X ISBN 13 : 9780273631118
Editeur : Pearson Education Limited, 1998

Synopsis

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

"Trott adopts a refreshing multi-functional perspective to innovation management and new product development. The structure and content of the third edition is carefully crafted to present NPD as a real management process, with associated challenges and dilemmas clearly highlighted. My MBA and final year undergraduate students find the book accessible and very readable. It provides a valuable support to their learning."

Dr. Helen Perks, Chair, Product Development and Management Association (PDMA) UK and Ireland, Manchester Business School, University of Manchester

Want to outperform your competitor? How can firms best transform exciting technology into successful products? How can firms capture knowledge and creativity and create a successful end-product? Paul Trott�??s Innovation Management and New Product Development, 3e answers these questions and explains how innovation and product development is a management process, not just a functional activity.

QUOTE FORTHCOMING

Highly accessible and readable, Innovation Management and New Product Development, 3e synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arguments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.

QUOTE FORTHCOMING

Paul Trott is a Principal Lecturer at the Business School, University of Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management.

Présentation de l'éditeur

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1998
Langue
anglais
ISBN 10 
027363111X
ISBN 13 
9780273631118
Reliure
Broché
Numéro d'édition
1
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
Pearson
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
Italie

Autres éditions populaires du même titre

9780273736561: Innovation Management and New Product Development

Edition présentée

ISBN 10 :  0273736566 ISBN 13 :  9780273736561
Editeur : Pearson Education Limited, 2011
Couverture souple