Economics for Business: Blending Theory and Practice - Couverture souple

Worthington, Ian; Britton, Chris; Rees, Andy

Couverture souple

ISBN 10 : 0273632450 ISBN 13 : 9780273632450

Editeur : Pearson Education Limited, 2001

Synopsis

The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics. This book covers all of the mainstream ideas of business economics. This book fully integrates economic theory with business applications, explaining the relevance of the theory of business life and the real problems faced by firms and managers. The book takes the view that the economists view of the world helps us to understand the aspects of human behaviour which are the essence of business activity: production and consumption; that economics helps us make sense of the world in which we live.

A propos du livre

Quatrième de couverture

Economics for Business:  Blending Theory and Practice

Second edition

Ian Worthington, Chris Britton and Andy Rees

 

Economics for Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models are used to explain the relevance of the theory to business life and the real problems faced by firms and managers.

 

The new edition of this highly accessible book has been thoroughly updated and continues to take a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner.

 

KEY FEATURES

• Focuses on the application of microeconomics to business, with macro analysis introduced as relevant to provide a fuller understanding of the business world. 
• Excellent balance between discussion of economic theory and practical illustrations.
• Takes a global approach and includes chapters on international markets and environmental issues.
• Case studies at the end of each chapter and mini cases within the chapter highlight key issues raised.
• Extensive pedagogy includes: chapter objectives; questions and assignments at the end of each chapter; definitions in the margin, etc.

NEW TO THIS EDITION

• More extensive coverage of macroeconomic issues.
• Increased coverage of modern economic topics such as game theory, transaction cost analysis and principal-agent theory.
• Additional mini cases have been added to all chapters.
• Many chapters benefit from new (or revised) cases.
• New on-line resource package to help teaching and learning available at www.pearsoned.co.uk/worthington will include additional questions and solutions and hot links to economic websites.

Economics for Business is suitable for undergraduate students studying business economics as part of a business degree.  The book will also be appropriate for DMS students and MBA modules in economics.

 

Ian Worthington is Principal Lecturer in the Department of Strategy and Management, Leicester Business School, De Montfort University, where he specialises in the business environment and in environmental issues.

 

Chris Britton is Principal Lecturer in the Department of Strategy and Management, Leicester Business School, De Montfort University. Her teaching and research interests lie in the field of industrial economics and labour markets.

 

Andy Reesis Head of the Department of Strategy and Management and Head of Undergraduate Studies at Leicester Business School, De Montfort University, where he specialises in business economics.

Présentation de l'éditeur

The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

This book covers all of the mainstream ideas of business economics. This book fully integrates economic theory with business applications, explaining the relevance of the theory of business life and the real problems faced by firms and managers.

The book takes the view that the economists view of the world helps us to understand the aspects of human behaviour which are the essence of business activity: production and consumption; that economics helps us make sense of the world in which we live.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0273632450
• ISBN 13: 9780273632450
• Reliure: Broché
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie