Articles liés à Managing With a Global Mindset

Managing With a Global Mindset - Couverture souple

Jeannet, J.

 
9780273632764: Managing With a Global Mindset

Synopsis

Explains the analytic, strategic and personal skills required to be a successful global manager. The text shows how to develop future global managers firms of all sizes and any business.

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À propos de l'auteur

Jean-Pierre Jeannet has some 25 years experience in executive education. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in the book come from his teaching at IMD, Lausanne and Babson College, Massachusetts, as well as the many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making and ample opportunities to test those concepts in real situations.

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