Selling - Couverture souple

Allen, Peter

 
9780273634027: Selling
Couverture souple
ISBN 10 : 027363402X ISBN 13 : 9780273634027
Editeur : Ft PrenticeHall, 1998

Synopsis

The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also
examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also
examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ft PrenticeHall
Date d'édition
1998
Langue
anglais
ISBN 10 
027363402X
ISBN 13 
9780273634027
Reliure
Broché
Numéro d'édition
5
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible