Retail Management - Couverture souple

Cox, Roger; Brittain, Paul

Couverture souple

ISBN 10 : 0273634283 ISBN 13 : 9780273634287

Editeur : Pearson Education Limited, 1999

Synopsis

Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.Retail Management offers a clear, up-to-date and concise introduction to retailing and is suitable for both practitioner and student alike. Its three parts cover: ? Retailing and the consumer: the relationship between consumer and retailer, and the methods of researching that interaction.? The retail mix: the blend of strategies required to appeal to target customers and satisfy customer requirements.? The administration of retailing: planning and performance measurement, and the law relating to retailing.This fourth edition is fully updated and includes new chapters on IT in retailing and the future of retailing, together with expanded material on strategy, economic issues and the law. It is illustrated throughout with examples, figures and tables, and each chapter concludes with 'progress test' questions.Roger Cox is visiting lecturer at London Gu

A propos du livre

Présentation de l'éditeur

Provides an introduction to the practical aspects of retailing with emphasis on the relationship between retailer and customer, the retail mix and retail administration.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0273634283
• ISBN 13: 9780273634287
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie