Quantitative Approaches in Business Studies - Couverture souple

Morris, Clare

Couverture souple

ISBN 10 : 0273638289 ISBN 13 : 9780273638285

Editeur : Pearson Education Limited, 2000

Synopsis

Appropriate for undergraduate courses in Quantitative Methods taught in departments of business. The new edition of this best-selling quantitative text maintains the accessible and user-friendly style of previous editions which make it a first-rate introduction to the effective use of mathematical and statistical techniques in business.

A propos du livre

Quatrième de couverture

`This is an excellent textbook. It is both accessible to students from a wide range of backgrounds and comprehensive in its coverage of the most widely applied quantitative methods'

Dr Paul Goodwin, University of the West of England

`[Readers] should have no hesitation in buying this book, it provides the essential introductory material for students setting out on their first quantitative methods course. This is an excellent book'.
Dr Gordon Bancroft, Staffordshire University

`Clare Morris has produced an excellent textbook...Students using this book will be given clear, accurate information that will guide them through the subject'.

Peter Wolstencroft, Tresham Institute of Further & Higher Education

`This is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'.

John Ashton, University of Central England
`Quantitative Approaches in Business Studies' is a widely used, first-rate introduction to the effective use of mathematical and statistcal techniques in business. The book adopts a problem solving approach to show the relevance of quantitative techniques in the business and management environment. Requiring only minimal prior mathematical knowledge, the text maintains the accessible and user-friendly style of earlier editions. A first chapter on basic numeracy skills allows the reader to brush-up on their knowledge, while worked examples in the text and accompanying on-line Excel workbook allow students to test their understanding.

The book can be used on a variety of courses and for students with varying degrees of prior knowledge, building towards a thorough understanding of quantitative methods as required on first level undergraduate, graduate and professional courses. With a teaching pack that includes a lecturer's manual, interactive website with: companion Excel workbook, Multiple Choice Questions, datasets and cases, `Quantitative Approaches in Business Studies' provides the lecturer and student with a flexible and exciting learning resource.

New to this edition:

* Separate chapter on multiple regression
* New chapter on how quantitative methods can be applied to a student's research project
* New website support includes: companion Excel workbook, further data sets and practical activities, multiple choice questions, cases, Instructor's Manual

Key Features:

* Carefully designed to guide students from a basic to thorough understanding of quantitative methods
* References to Excel throughout the text and on-line Excel workbook
* Comprehensive supplements package shows how to use Excel to apply quantitiative techniques in practice.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0273638289
• ISBN 13: 9780273638285
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 504
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie