The Financial Times Marketing Casebook - Couverture souple

Rickard, Levela

 
9780273638964: The Financial Times Marketing Casebook
Couverture souple
ISBN 10 : 0273638963 ISBN 13 : 9780273638964
Editeur : Financial Times Prentice Hall, 2000

Synopsis

This second edition of the FT Marketing Casebook has been completely updated to reflect the content of the second edition of Brassington and Pettitt's Principles of Marketing. The book is ideal for use either in conjunction with the text or in isolation.

Cases drawn from recent Financial Times newspaper articles are used to highlight and exemplify core marketing issues. Each chapter contains 3-4 cases covering the structure of an introductory marketing course. In addition a brief commentary explains the appropriate marketing theory.

Cases are drawn from a wide variety of sectors and consistently achieve a high standard. The structure of the book matches exactly that of Principles of Marketing.

Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola.

In addition an instructor's manual shows how the cases can be used within a course.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This second edition of the FT Marketing Casebook has been completely updated to reflect the content of the second edition of Brassington and Pettitt's Principles of Marketing. The book is ideal for use either in conjunction with the text or in isolation.

Cases drawn from recent Financial Times newspaper articles are used to highlight and exemplify core marketing issues. Each chapter contains 3-4 cases covering the structure of an introductory marketing course. In addition a brief commentary explains the appropriate marketing theory.

Cases are drawn from a wide variety of sectors and consistently achieve a high standard. The structure of the book matches exactly that of Principles of Marketing.

Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola.

In addition an instructor's manual shows how the cases can be used within a course.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial Times Prentice Hall
Date d'édition
2000
Langue
anglais
ISBN 10 
0273638963
ISBN 13 
9780273638964
Reliure
Broché
Numéro d'édition
2
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible