International Business: A Strategic Management Approach - Couverture souple

Rugman, Alan M.; Hodgetts, Richard M.

 
9780273638971: International Business: A Strategic Management Approach
Couverture souple
ISBN 10 : 0273638971 ISBN 13 : 9780273638971
Editeur : Pearson Education Limited, 2002

Synopsis

This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2002
Langue
anglais
ISBN 10 
0273638971
ISBN 13 
9780273638971
Reliure
Broché
Numéro d'édition
2
Nombre de pages
664
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780070549159: International Business: A Strategic Management Approach

Edition présentée

ISBN 10 :  007054915X ISBN 13 :  9780070549159
Editeur : McGraw-Hill Inc.,US, 1994
Couverture rigide