Articles liés à The Silk Road to International Marketing

The Silk Road to International Marketing - Couverture rigide

Ambler, Tim.; Styles, Chris.

 
9780273642039: The Silk Road to International Marketing
Couverture rigide
ISBN 10 : 0273642030 ISBN 13 : 9780273642039
Editeur : Financial Times Prentice Hall, 1999

Synopsis

Taking the stance that business is social first, but with economic outcomes, The Silk Road presents two new models for international marketing which embraces every aspect of success. The first is SILK - Social Informations, Learning and Knowledge. The second - PASSION - builds on that to include corporate purpose and identity and the personal commitment, energies and enthusiasm which fire up the engine for great global performance. This radical new approach is supported by practical examples, modern marketing theory, and the authors' own international business experience. It tackles the very real problems companies face, and offers explanations and practical suggestions for addressing them. The Silk Road captures the essence of how international business really works. It gets to the heart of what drives seccess: People and passion.  "Marketing is about relationships with global reach. You won't find a more discerning guide to forming and sustaining these complex webs." - George S. Day, The Geoffrey T. Boisi Professor and Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia "Ambler and Styles have done an excellent job. Anyone attempting to conduct international business will recognise only too painfully the problems they identify - and will go on to be grateful for the solutions they describe."- Martin Sorrell, Chief Executive Officer, WPP Group Plc "In language at once formal, playful, and at times irreverent, Ambler and Styles place international marketing squarely within the emerging biological view of business success. Utterly refreshing!"- Arie de Geus, Author of The Living Company 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Taking the stance that business is social first, but with economic outcomes, The Silk Road presents two new models for international marketing which embraces every aspect of success. The first is SILK - Social Informations, Learning and Knowledge. The second - PASSION - builds on that to include corporate purpose and identity and the personal commitment, energies and enthusiasm which fire up the engine for great global performance. This radical new approach is supported by practical examples, modern marketing theory, and the authors' own international business experience. It tackles the very real problems companies face, and offers explanations and practical suggestions for addressing them. The Silk Road captures the essence of how international business really works. It gets to the heart of what drives seccess: People and passion.  "Marketing is about relationships with global reach. You won't find a more discerning guide to forming and sustaining these complex webs." - George S. Day, The Geoffrey T. Boisi Professor and Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia "Ambler and Styles have done an excellent job. Anyone attempting to conduct international business will recognise only too painfully the problems they identify - and will go on to be grateful for the solutions they describe."- Martin Sorrell, Chief Executive Officer, WPP Group Plc "In language at once formal, playful, and at times irreverent, Ambler and Styles place international marketing squarely within the emerging biological view of business success. Utterly refreshing!"- Arie de Geus, Author of The Living Company 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial Times Prentice Hall
Date d'édition
1999
Langue
anglais
ISBN 10 
0273642030
ISBN 13 
9780273642039
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible