Articles liés à Mastering Marketing
Synopsis
Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. It shows you how to take advantage of new technology-driven marketing channels; how to predict and influence customer needs; and how to ensure the marketing message is understood and communicated throughout your company, and not just within advertizing and sales. Mastering Marketing features new ideas - based on cutting edge research material developed into accessible articles - as advocated by four of the worlds top business schools. Here is your single-source guide to becoming a master of marketing. Featuring the brightest business minds from leading international business schools, including: Philip Kotler on where do we go from here?; Sean Meehan on customer value; Jerry Wind on strategic thinking in the global era; Tim Ambler on measuring marketing; Leonard Lodish on advertizing and sales; Philip Parker on how to prioritize markets; Lakshman Krishnamurthi on pricing; David Soberman on information management; Scott Armstrong on forecasting; James Anderson on escaping the commodity trap; George S. Day on building relationships; Abba Krieger on market segmentation; Alice Tybout on connecting with consumers ...What's inside: "I continue to believe that marketing, correctly interpreted and practiced, is the key to company adaptability and profitability." Philip Kotler, p 5 "...according to research other departments regard marketing as only half as good as themselves in terms of strategic thinking, creative problem solving and doing things well." Tim Ambler, p 27 "Many researchers would be willing to improve forecasts in a company for no fixed fee - just a small percentage of the savings would provide an excellent living." J. Scott Armstrong, p 54 "Marketing has always been the art of magically combining knowledge about customers and competitors with corporate capabilities to generate profit."David Soberman, p 247 "In the end, our business model will no longer be based on transactions but on relationships." Jerry Wind, p 326
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers�?? demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. It shows you how to take advantage of new technology-driven marketing channels; how to predict and influence customer needs; and how to ensure the marketing message is understood and communicated throughout your company, and not just within advertizing and sales. Mastering Marketing features new ideas �?? based on cutting edge research material developed into accessible articles �?? as advocated by four of the worlds top business schools. Here is your single-source guide to becoming a master of marketing. Featuring the brightest business minds from leading international business schools, including: Philip Kotler on where do we go from here?; Sean Meehan on customer value; Jerry Wind on strategic thinking in the global era; Tim Ambler on measuring marketing; Leonard Lodish on advertizing and sales; Philip Parker on how to prioritize markets; Lakshman Krishnamurthi on pricing; David Soberman on information management; Scott Armstrong on forecasting; James Anderson on escaping the commodity trap; George S. Day on building relationships; Abba Krieger on market segmentation; Alice Tybout on connecting with consumers ...What�??s inside: "I continue to believe that marketing, correctly interpreted and practiced, is the key to company adaptability and profitability." Philip Kotler, p 5 "... according to research other departments regard marketing as only half as good as themselves in terms of strategic thinking, creative problem solving and doing things well." Tim Ambler, p 27 "Many researchers would be willing to improve forecasts in a company for no fixed fee �?? just a small percentage of the savings would provide an excellent living." J. Scott Armstrong, p 54 "Marketing has always been the art of magically combining knowledge about customers and competitors with corporate capabilities to generate profit." David Soberman, p 247 "In the end, our business model will no longer be based on transactions but on relationships." Jerry Wind, p 326
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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"Financial Times" Mastering Marketing: Your Single Source Guide to Becoming a Master of Marketing
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. "Financial Times" Mastering Marketing: Your Single Source Guide to Becoming a Master of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273642220
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"Financial Times" Mastering Marketing: Your Single Source Guide to Becoming a Master of Marketing
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273642220
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FT Mastering Marketing: your single source guide to becoming a master of marketing
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004294217
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Financial Times: Mastering Marketing
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780273642220. N° de réf. du vendeur 9067151
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Mastering Marketing
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273642220. N° de réf. du vendeur 9128946
Quantité disponible : 1 disponible(s)
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Mastering Marketing
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273642220. N° de réf. du vendeur 9128945
Quantité disponible : 1 disponible(s)
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Mastering Marketing: The Complete MBA Companion in Marketing
Edité par
Pitman, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
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Couverture souple
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N° de réf. du vendeur WAL-S-2a-01843
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MASTERING MARKETING
Edité par
PEARSON EDUCACION, 1999
ISBN 10 : 0273642227
ISBN 13 : 9780273642220
Ancien ou d'occasion
Couverture souple
Vendeur : OM Books, Sevilla, SE, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : usado - bueno. N° de réf. du vendeur 9780273642220
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