Marketing and the Bottom Line: The New Metrics of Corporate Wealth - Couverture rigide

Ambler, Tim.

Couverture rigide

ISBN 10 : 0273642480 ISBN 13 : 9780273642480

Editeur : Pearson Education Limited, 2000

Synopsis

Like an athlete monitoring performance for personal bests and the desire to break records, now is the time for companies to get into training. Business is not just about analysing what you've done in the past, it's about what you are going to do in the future and whether you are in shape to achieve those goals. Marketing has an important role in the fitness regime; make sure it works for you.

A propos du livre

À propos de l?auteur

Tim Ambler is a Senior Fellow at London Business School. His executive level introduction to marketing is Marketing from Advertising to Zen, published in the Financial Times Guide series. He teaches Global Marketing, Doing Business in Greater China and executive programmes. His research interests also include measuring marketing performance, how advertising works, and relationship marketing. He was previously Joint Managing Director, International Distillers and Vintners, where most of his experience was in domestic (UK) and international marketing. He originally qualified as a Chartered Accountant with Peat, Marwick, Mitchell and Co.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0273642480
• ISBN 13: 9780273642480
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie