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Creating a Company for Customers: How to Build and Lead a Market-Driven Organization - Couverture rigide
Synopsis
Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.
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À propos de l?auteur
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Edité par
-, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273642497
Quantité disponible : 2 disponible(s)
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Edité par
- -, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273642497
Quantité disponible : 2 disponible(s)
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Edité par
Financial Times/ Prentice Hall, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs5244553554
Quantité disponible : 1 disponible(s)
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Edité par
Financial Times/ Prentice Hall, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs4850244000
Quantité disponible : 1 disponible(s)
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Edité par
Pearson Education Limited, United Kingdom, Harlow, 2000
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003012519
Quantité disponible : 2 disponible(s)
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Edité par
Pearson Education, Limited, 2000
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP96562598
Quantité disponible : 1 disponible(s)
Image d'archives
Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Edité par
Financial Times/ Prentice Hall, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642497. N° de réf. du vendeur 9603503
Quantité disponible : 1 disponible(s)
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Creating a Company for Customers: How to build and lead a market driven organisation Mcdonald, Prof Malcolm; Christopher, Prof Martin; Knox, Dr Simon and Payne, Prof Adrian
Edité par
Financial Times Management, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Vendeur : Hubert Colau, LA BAZOCHE GOUET, France
Évaluation du vendeur 3 sur 5 étoiles
Etat : 2. relie sous jaquette illustrà e TRES BON ETAT EXEMPLAIRE POUVANT AVEC QUELQUES SOULIGNEMENT OU ANNOTATIONS AU CRAYONS DE PAPIERS ANGLAIS. N° de réf. du vendeur AJ9256
Quantité disponible : 1 disponible(s)
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Edité par
Pearson Education, Limited, 2000
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 14487494-6
Quantité disponible : 1 disponible(s)
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Creating a Company for Customers How to Build and Lead a Market-Driven Organization
Edité par
Pearson Education, Harlow, England, 2001
ISBN 10 : 0273642499
ISBN 13 : 9780273642497
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Riverwash Books (IOBA), Prescott, ON, Canada
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. 214 pp. Spine bumped. Light edgewear. Some highlighter in text. Describes how your company can deliver more effectively by focusing everyone in the organization on winning customer loyalty and preference. ; 8vo 8" - 9" tall. N° de réf. du vendeur BUS0254
Quantité disponible : 1 disponible(s)