Articles liés à Internet Marketing: Strategy, implementation and practice
Synopsis
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing. The book is intended to support readers who are, or will be involved with using the Internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the Internet to marketing and basic concepts and terms are explained before exploring more advanced topics. Internet Marketing: explains the key similarities and differences between marketing using the Internet and other media; shows how innovative companies are moving beyond "static" brochureware pages to provide dynamic, interactive content to build personalised relationships with customers; goes beyond the use of the web site as a communications tool to explain the impact of the Internet on distribution channels, market places and relationships with business partners; explores strategic approaches that businesses are using to exploit the Internet and describes the content of a typical marketing plan; describes practical details of implementing a website including content design, site promotion, measurement of site effectiveness and the development of e-commerce facilities; provides examples of best practice in Internet marketing for both consumer and business-to-business marketing and reviews how this may change in the future.
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Présentation de l'éditeur
This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Internet Marketing: Strategy, Implementation and Practice
Edité par
Financial Times/ Prentice Hall, 2000
ISBN 10 : 0273643096
ISBN 13 : 9780273643098
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur C-966-100
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