Business-To-Business Marketing: A Step-by-Step Guide - Couverture souple

RayWright, .

Couverture souple

ISBN 10 : 0273646478 ISBN 13 : 9780273646471

Editeur : Financal Times Management, 2003

Synopsis

Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

A propos du livre

À propos de la quatrième de couverture

Business-to-Business Marketing: A Step By Step Guide

Ray Wright

Business- to- Business Marketing: A Step-by-Step Guide

offers the reader a clear, cogent understanding of this newly-emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised post-graduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence.

Features include:

• Comparisons between B2B and B2C marketing
• Up-to-date examples reflecting national and international marketing needs
• Case studies in each chapter based on local and global B2B examples
• End-of-chapter questions linked to chapter material

Instructor and Student Resources

To enhance your learning, go to www.Booksites.net/wright where you will find an instructor’s manual, power point slides, additional reading and web-related resources.

Ray Wright is Lecturer in Marketing at the Ashcroft Business School at Anglia Polytechnic University. He is an experienced marketing author and consultant.

Détails de l'édition

• Éditeur: Financal Times Management
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0273646478
• ISBN 13: 9780273646471
• Reliure: Broché
• Nombre de pages: 536
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne