Articles liés à Principles of Marketing: 3rd european edition
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Book by PHILIP KOTLER GARY ARMSTRONG JOHN SAUNDERS VERONIC
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Présentation de l'éditeur :
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.
Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include
Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include
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- ÉditeurPearson Education Limited
- Date d'édition2001
- ISBN 10 0273646621
- ISBN 13 9780273646624
- ReliureBroché
- Numéro d'édition3
- Nombre de pages888
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PRINCIPLES OF MARKET.-3ED
Edité par
FINANCIAL TIMES/ PRENTICE HALL
(2001)
ISBN 10 : 0273646621
ISBN 13 : 9780273646624
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