Principles of Marketing: 3rd european edition - Couverture souple

Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica

 
9780273646624: Principles of Marketing: 3rd european edition
Couverture souple
ISBN 10 : 0273646621 ISBN 13 : 9780273646624
Editeur : Pearson Education Limited, 2001

Synopsis

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.

Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2001
Langue
anglais
ISBN 10 
0273646621
ISBN 13 
9780273646624
Reliure
Broché
Numéro d'édition
3
Nombre de pages
888
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780582821651: Principles of Marketing:European Edition with ADvertising ADventure 03 CD ROM

Edition présentée

ISBN 10 :  0582821657 ISBN 13 :  9780582821651
Editeur : Pearson Education Limited, 2004
Couverture souple