Book by Freemantle David
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How do you motivate your customers? How do you motivate your employees? How do you motivate yourself? Customers no longer buy just because the product works people no longer work just because they have to, and you can no longer succeed just by turning up. We all need stimulation : the art of turning need into want. In our fast-moving new world of the internet, e-commerce and all things electronic, there is a great danger that we may lose sight of the essential questions:
Dr David Freemantle
gained his doctorate at London University before becoming a production manager with Mars Ltd. He had a meteoric career progression culminating with a position on the Board of British Caledonian Airways. In 1985 he founded his own company, Superboss Ltd, which specializes in the areas of motivation, leadership and customer service. He travels the world speaking at conferences and running seminars and has gained an international reputation for his thought-provoking talks and programmes. His clients include major airlines, retail chains, banks and government organizations.
This is David’s tenth book. His previous books have been published in 17 different languages and include What Customers Like About You (Nicholas Brealey, 1998) and 80 Things You Must Do To Be A Great Boss (McGraw-Hill 1995).
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : Paradise Found Books, Chico, CA, Etats-Unis
Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. 1st Edition. SIGNED by author on first page. Light edge wear and rubbing, jacket has tiny tear at base of spine, interior is clean. Signed by Author(s). N° de réf. du vendeur 011420
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Vendeur : Beach Hut Books, Lingfield, Royaume-Uni
Hardcover. Etat : USED_FINE. Etat de la jaquette : Fine. First Edition. Inscribed by the author. Signed by Author(s). N° de réf. du vendeur 018301
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