This report tackles key issues such as organisational strategy, culture, personal development and staff retention. It is the outcome of a market research project, carried out by Cranfield School of Management, involving 5,000 HR professionals from a broad base of business sectors. The report not only demonstrates trends in the industry over the last decade but also distinguishes those trends that have achieved widespread acceptance from those that have turned out to be short-lived fads. HR professionals will find the report an invaluable benchmarking tool for assessing their own function within their organisation and for making decisions on how to improve their performance. The report is structured in three parts: * The Role of the HR function / Organisational Strategy & Culture * The Management of HR including employee retention and development * The UK versus Europe and lessons learned
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