Articles liés à Wired Words: Language Is the New Identity
Synopsis
Words are the oxygen of corporate identity. With e-business making real the dream of one-to-one marketing, corporate branding can no longer be one-dimensional. A brand needs to live, to speak, to communicate in this forum of connectivity. Customers are no longer passive listeners of corporate messages. They are communication partners involved in an interactive process. All organizations have their own personality - their own corporate DNA. This may affect the way a company writes, communicates, speaks, but this is not enough. We need to analyze the personality of a business and develop a coherent tone of voice and approach to language that really helps build and strengthen its brand impact. Wired words are core to this.
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À propos de l?auteur
Steve Morris has written 14 management books, many for FT. His company specialises in web words in a crazy world. They wrote the award winning Cellnet Genie site and many others. Steve has travelled the world spreading the message about the need for new writing.
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Wired Words: Language Is the New Identity
Edité par
Financial Times Management, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-V-004-02078
Quantité disponible : 2 disponible(s)
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Wired Words: Language is the New Corporate Identity
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-479-874
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Wired Words
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Wired Words This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273650904
Quantité disponible : 1 disponible(s)
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Wired Words
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273650904
Quantité disponible : 1 disponible(s)
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Wired Words: Language Is the New Identity
Edité par
Financial Times Management, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur B02B-03214
Quantité disponible : 1 disponible(s)
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Wired Words
Edité par
Pearson Education, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Neuf
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. N° de réf. du vendeur 182209926
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Wired Words
Edité par
Pearson Education, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Neuf
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. N° de réf. du vendeur 262209932
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Wired Words
Edité par
Pearson Education, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. N° de réf. du vendeur 5637971
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Wired Words: Language Is the New Identity
Edité par
Prentice Hall, 2000
ISBN 10 : 0273650904
ISBN 13 : 9780273650904
Ancien ou d'occasion
Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA70402736509046
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