Articles liés à Wired Words: Language Is the New Identity

Wired Words: Language Is the New Identity - Couverture souple

Morris, Steve

 
9780273650904: Wired Words: Language Is the New Identity
Couverture souple
ISBN 10 : 0273650904 ISBN 13 : 9780273650904
Editeur : FT.com, 2000

Synopsis

Words are the oxygen of corporate identity. With e-business making real the dream of one-to-one marketing, corporate branding can no longer be one-dimensional. A brand needs to live, to speak, to communicate in this forum of connectivity. Customers are no longer passive listeners of corporate messages. They are communication partners involved in an interactive process. All organizations have their own personality - their own corporate DNA. This may affect the way a company writes, communicates, speaks, but this is not enough. We need to analyze the personality of a business and develop a coherent tone of voice and approach to language that really helps build and strengthen its brand impact. Wired words are core to this.

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À propos de l'auteur

Steve Morris has written 14 management books, many for FT. His company specialises in web words in a crazy world. They wrote the award winning Cellnet Genie site and many others. Steve has travelled the world spreading the message about the need for new writing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
FT.com
Date d'édition
2000
Langue
anglais
ISBN 10 
0273650904
ISBN 13 
9780273650904
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible