Small Business, Entrepreneurship and Enterprise Development - Couverture rigide

Beaver, Graham

Couverture rigide

ISBN 10 : 0273651056 ISBN 13 : 9780273651055

Editeur : Financial Times/ Prentice Hall, 2002

Synopsis

Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise.  It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture.  The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.

A propos du livre

À propos de la quatrième de couverture

Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment and development of the smaller enterprise and the managerial issues confronting it, with a strong focus on relevant international issues and comparisons.

Small Business, Entrepreneurship and Enterprise Development

is concerned with the kinds of actions and behaviour – often labelled entrepreneurial – that seem to characterise the launch and growth of a successful business venture. Graham Beaver examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking within a strategic framework to maximise the chances of business success and longevity.

KEY FEATURES:

• Extensive use of case illustrations and research evidence helps readers to engage with the material, encourages them to relate the theory to real-life experiences and helps promote the understanding of the key issues.
• Chapter on female entrepreneurship looks at the growing population of female entrepreneurs and their role in the economy, addressing an important topic that is often overlooked in publications in this area.
• Chapter on contemporary issues and developments in small business and enterprise development examines issues such as:

- the significance and impact of the Internet;

- strategies for successful enterprise development;

- international considerations and comparisons; and

- high technology and enterprise development.

 

This chapter introduces readers to many of the most important current issues influencing enterprise development in the small business sector today and for the future.

• Much of the material in this book has been tried and tested on the Nottingham Business School MBA programme – providing a proven, relevant and successful track record of coverage in this topic.

This book will be ideal for undergraduate, postgraduate, post-experience and MBA courses in Entrepreneurship, Small Business Management and Business Development, offered as core or elective modules on dedicated or general business studies programmes.

Graham Beaver is Professor of Corporate Strategy and Business Development at Nottingham Business School and Fellow of the Centre for SMEs at Warwick Business School.

Détails de l'édition

• Éditeur: Financial Times/ Prentice Hall
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273651056
• ISBN 13: 9780273651055
• Reliure: Relié
• Nombre de pages: 226
• Coordonnées du fabricant: salesde@pearson.com; salesde@pearson.com; ; St.-Martin-Straße 82; München; 81541; Allemagne