Research Methods in Business Studies: A Practical Guide - Couverture souple

Ghauri, Pervez; Gronhaug, Kjell

Couverture souple

ISBN 10 : 0273651102 ISBN 13 : 9780273651109

Editeur : Pearson Education Limited, 2002

Synopsis

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key features and benefits of the book: *Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing *Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation *Analyses the important differences between a common sense approach and valid scientific research *Offers clear guidelines about structuring clear, concise and relevant reports. About the authors: Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK. Dr Kjell Gronhaug is Professor of B

A propos du livre

Quatrième de couverture

 The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project.  Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.  Key features and benefits of the book:

• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation
• Analyses the important differences between a common sense approach and valid scientific research
• Offers clear guidelines about structuring clear, concise and relevant reports.

 About the authors:  Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK.  Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Biographie de l'auteur

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273651102
• ISBN 13: 9780273651109
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie