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Book by Johnson Gerry Scholes Kevan
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Exploring Corporate Strategyis Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features
Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books.
Andrew Pettigrew, University of Bath, School of Management, United Kingdom
Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings.
Leif Melin, Jonkoping International Business School, Sweden
The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study.
John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom
Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.
Gerard Betros, University of Southern Queensland, Australia
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre Prentice Hall, 2002. Paperback. Etat : New. Never used!. N° de réf. du vendeur P110273651129