Articles liés à Consumer behaviour
Synopsis
Book by Solomon Michael R Barmossy Gary Askegaard Soren
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features
- New - integrated references to e-marketing and e-business throughout the book
- New cases, contributed by European consumer behaviour researchers
- Marketing Opportunities
- and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies
- Multicultural aspects of Consumer Behaviour from around the globe are covered throughout
For students Companion web-site featuring multiple choice questions and additional thought-provoking features on the impact of the Internet. The Tangled Web describes website offerings that have failed to deliver in terms of consumer satisfaction, positioning, pricing or product concept while Net Opportunities describe innovative web offerings which seem to have 'hit the mark' in their target markets. Up-to-date and thorough literature citations for each chapter. Take a look at www.booksites.net/solomon_euro For lecturers Companion web-site featuring a downloadable Instructor's Manual and PowerPoint presentations which go well beyond the materials presented in the text, at www.booksites.net/solomon_euro
Michael R. Solomon, Auburn University, USA
Gary Bamossy, Vrije Universiteit, Amsterdam and University of Utah, USA
Sren Askegaard, University of Southern Denmark, Odense University and Lund University, Sweden
Revue de presse
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2001
- ISBN 10 027365182X
- ISBN 13 9780273651826
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages656
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Consumer Behaviour : A European Perspective
Edité par
Pearson Education, Limited, 2001
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
Ancien ou d'occasion
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : As New. 2nd Edition. Used book that is in almost brand-new condition. N° de réf. du vendeur 39191879-6
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Consumer Behaviour, 2nd Ed.
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001206953
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Consumer Behaviour, 2nd Ed.
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Consumer Behaviour, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273651826
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Consumer Behaviour, 2nd Ed.
Vendeur : Ammareal, Morangis, France
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Softcover. Etat : Bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2002. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur G-198-945
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Consumer Behaviour, 2nd Ed.
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273651826
Quantité disponible : 2 disponible(s)
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Consumer Behaviour : A European Perspective
Edité par
Pearson Education, Limited, 2001
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP11565339
Quantité disponible : 1 disponible(s)
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Consumer Behaviour: A European Perspective
Edité par
Ft Pr, 2001
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
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Vendeur : Hamelyn, Madrid, Espagne
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Etat : Como nuevo. : Este libro, ahora en su segunda edición, ofrece una introducción completa y atractiva al comportamiento del consumidor, vinculando la teoría con los problemas reales que enfrentan los profesionales. Con un enfoque multidisciplinario, incluye datos actualizados sobre los consumidores europeos. Ideal para estudiantes de marketing y cursos de negocios, así como para estudiantes de máster en marketing. EAN: 9780273651826 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour: A European Perspective Autor: Michael R. Solomon| Gary Bamossy| Soren Askegaard Editorial: Pitman Publishing Idioma: en Páginas: 630 Formato: tapa blanda. N° de réf. du vendeur Happ-2022-09-22-ed1249d8
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Consumer Behaviour: A European Perspective
Edité par
Prentice Hall/Financial Times, 2002
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. N° de réf. du vendeur 8665502
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Consumer Behaviour: A European Perspective
Edité par
Financial Times/ Prentice Hall, 2002
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. N° de réf. du vendeur 8665504
Quantité disponible : 1 disponible(s)
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Consumer Behaviour: A European Perspective
Edité par
Financial Times/ Prentice Hall, 2002
ISBN 10 : 027365182X
ISBN 13 : 9780273651826
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. N° de réf. du vendeur 8665503
Quantité disponible : 1 disponible(s)