Embracing the Net: Get.Competitive - Couverture souple

Srivastava, Sandeep; Dutta, Soumitra

 
9780273652922: Embracing the Net: Get.Competitive
Couverture souple
ISBN 10 : 0273652923 ISBN 13 : 9780273652922
Editeur : FT.com, 2000

Synopsis

Going on-line is easy; succeeding on-line is much harder. Much has been written about the "front-end" of electronic commerce - what happens on the Web site. Yet little attention has been directed to the "back-end" - the organisational redesign that is so critical for success on the Internet. New models of strategic thinking have to permeate the organisation. New processes have to be created to fit the new business models. Organisational hierarchies need to learn flexibility and to open up departmental boundaries in an effort to speed up information flow and decision-making. A culture to encourage experimentation and learning has to be created.  The book is based on inovative research undertaken at INSEAD over the last few years in cooperation with several leading firms who have well established and successful internet-based business procesess.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

 Going on-line is easy; succeeding on-line is much harder. Much has been written about the "front-end" of electronic commerce - what happens on the Web site. Yet little attention has been directed to the "back-end" - the organisational redesign that is so critical for success on the Internet. New models of strategic thinking have to permeate the organisation. New processes have to be created to fit the new business models. Organisational hierarchies need to learn flexibility and to open up departmental boundaries in an effort to speed up information flow and decision-making. A culture to encourage experimentation and learning has to be created.  The book is based on inovative research undertaken at INSEAD over the last few years in cooperation with several leading firms who have well established and successful internet-based business procesess.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
FT.com
Date d'édition
2000
Langue
anglais
ISBN 10 
0273652923
ISBN 13 
9780273652922
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible