This comprehensive, well-respected rigorous yet highly accessible text acknowledges management as a widespread human activity, exercised by people at all levels and in all types of organisations (i.e. not the specialist occupation of prominent people in commercial enterprises). It integrates both general topics and functional perspectives within a clear framework of management. The 2nd edition has been revised and updated to incorporate the latest research on the subject including new information on ethics and corporate social responsibility, the role of IT in management, as well as new information on globalisation and more on SME's.Undergraduate first course in management in departments of business/management; postgraduate or post experience level; certificate DMS and MBA courses; other degree courses with a management component engineering, accountancy, law, information technology; professional courses such as Chartered Institute of Marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
'The language is highly accessible and this makes it particularly suitable for undergraduate and international students at all levels. The combination of extended case material, shorter cases and illustrations of management in practice makes for a varied and stimulating approach. The activities will encourage and enable students to work independently to develop both their knowledge and skills.' Abby Cathcart, Sunderland Business School, University of Sunderland
'I like the activities that explicitly ask for critical reflection and am sure that my students will benefit from the development of their critical thinking skills. The cases and examples in the book are helpful both because they come from a wide variety of national backgrounds and because companies like Ryanair and Nokia are familiar names!' Ad van Iterson, Organization and Strategy Department, Faculty of Economics and Business Administration, Maastricht University
'All the case studies are both relevant and appropriate: there is a wide spread of international examples and a striking variety of organisations throughout the chapters, which will undoubtedly enhance the students' learning process.' Paschal McNeill, Department of Business Administration, Quinn School of Business, University College Dublin
What is �??management�??, and what activities and behaviour does it entail?
How do ideas and theories of management apply to commercial enterprise and other areas of work?
How is the environment of management changing, and what are the impacts of recent trends?
Management: An Introduction addresses these and many other questions by providing a comprehensive account of the themes and functions of management. Aimed at the first-time student of the subject and written in a highly accessible style, this is an academically rigorous text which brings the topic to life with a wide range of appealing and readily identifiable examples.
Among the most valuable features and aids to learning in the book are:
A companion website at www.pearsoned.co.uk/boddy provides tools for revision, such as self-assessment questions and flashcards, and for research, such as weblinks and case study updates.
David Boddy is a Research Fellow at the School of Business and Management, University of Glasgow. He is author of two other books published by Pearson Education: Managing Information Systems: An Organisational Perspective (2005), and Managing Projects (2002).
· What is management, and what are its challenges and contexts today?
· What can we learn about successful management from organisations such as Google, IKEA and Innocent Drinks?
· What are the skills that a manager requires, and how can you develop these?
Find answers to these questions and many more in this contemporary introduction to the themes and functions of management. This 4th edition has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations.
Written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications, it will enable you to:
· Learn from up-to-the-minute examples of organisations as diverse and globally recognised as Virgin, Nokia, Vodafone/Ericsson and Starbucks
· Keep up with the hot issues of today, such as organisational performance, responsibility and internationalisation, and technology, change and innovation
· Apply your own experience and develop your critical thinking on key ideas and debates
Plus, improve your management and study skills!
David Boddy is a Research Fellow at the School of Business & Management, University of Glasgow. He is author of two other books published by Pearson Education: Managing Information Systems (2005) and Managing Projects (2002).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : Very Good. This comprehensive, well-respected rigorous yet highly accessible text acknowledges management as a widespread human activity, exercised by people at all levels and in all types of organisations (i.e. not the specialist occupation of prominent people in commercial enterprises). It integrates both general topics and functional perspectives within a clear framework of management. The 2nd edition has been revised and updated to incorporate the latest research on the subject including new information on ethics and corporate social responsibility, the role of IT in management, as well as new information on globalisation and more on SME's.Undergraduate first course in management in departments of business/management; postgraduate or post experience level; certificate DMS and MBA courses; other degree courses with a management component engineering, accountancy, law, information technology; professional courses such as Chartered Institute of Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001258370
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