High-Tech Entrepreneur's Handbook: How to Start & Run a High-Tech Company - Couverture souple

Lang, Jack

Couverture souple

ISBN 10 : 0273656155 ISBN 13 : 9780273656159

Editeur : Financial Times Management, 2002

Synopsis

Turn your hightech idea into a highprofit business The HighTech Entrepreneur's Handbook is a practical, handson guide designed specifically for people with a business idea, but little managerial experience. It takes you stepbystep through the key stages of setting up and running a hightech enterprise, whether that's starting your own company or taking control of a project or department within a larger company. Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one selfmade millionaire a year, the book is a straighttalking, jargonfree guide that delivers the core background information necessary to create and run a successful enterprise. Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. Key areas discussed include: * getting started developing and protecting your idea * writing the business plan * money and legal issues * managing projects, people and products * marketing and selling * growth and exit.

A propos du livre

À propos de l'auteur

Jack Lang is chief technologist at ntl.  He is also a successful serial entrepreneur, with high-tech and Internet companies. Jack is member of the University of Cambridge Entrepreneurship Centre, where he gives an acclaimed Business Studies course which generates one or two self-made millionaires every year. This book has been developed from the course.

Détails de l'édition

• Éditeur: Financial Times Management
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273656155
• ISBN 13: 9780273656159
• Reliure: Broché
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible