Creative Business: The Making of Addictive Stories - Couverture souple

Nero, Paul; Patel, Neeta

Couverture souple

ISBN 10 : 0273656716 ISBN 13 : 9780273656715

Editeur : Pearson Education Limited, 2002

Synopsis

What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties – transferring through time, across media.

Whether it's a book, TV show, computer game, film or song, and whether it's
50 years old or was created last week, some stories, characters and
phenomena are fleeting in our collective conscience and some pass the test of time. Just how have these stories adapted as the years go by? What works? What doesn’t? And why? And just what’s in store for new content as it competes to build a loyal audience?

Creative Business takes a broad view of some successful media content, digging beneath the surface to uncover the themes of the enduring and the serially successful. These are the creative, addictive stories brought together in a must-read book for anybody trying to create a successful creative property.

A propos du livre

À propos de l?auteur

Paul Nero was head of communications at the Financial Times’ web portal FT.com until 2001, when he started his own training and writing consultancy. After working in advertising, he became a senior press officer at the BBC and ITV, and has worked in PR for Visa International and Pitney Bowes. He holds an MBA from Bristol Business School and is a member of BAFTA, the Royal Television Society and the Institute of Public Relations. Neeta Patel is director of internet business development at The British Council.  An early pioneer of internet development in the UK, Neeta set up the online business for UK insurer Legal and General in 1995 before moving to the Financial Times Group and becoming general manager of FT.com.  She is a regular speaker at new media conferences and events worldwide and an occasional lecturer at Cass Business School, from where she holds an MBA.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273656716
• ISBN 13: 9780273656715
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie