End of the Road: BMW and Rover - A Brand too Far - Couverture souple

Brady, Chris; Lorenz, Andrew

 
9780273656753: End of the Road: BMW and Rover - A Brand too Far
Couverture souple
ISBN 10 : 0273656759 ISBN 13 : 9780273656753
Editeur : Pearson Education Limited, 2001

Synopsis

This is the inside story of the BMW/Rover saga, from purchase to sale.   The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This is the inside story of the BMW/Rover saga, from purchase to sale.   The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.

Biographie de l'auteur

Dr. Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London, and Head Business Coach at Cape Consulting. He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations. Andrew Lorenz, former Business Editor of the Sunday Times, is currently the Director of Financial Dynamics, Business Communications. His previous roles have included Deputy City Editor of the Sunday Telegraph, City correspondent on The Scotsman as well as Industrial Editor at The Journal, Newcastle. Andrew has published many articles and columns, and has had contributions broadcast on BBC Radio and ITV television.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2001
Langue
anglais
ISBN 10 
0273656759
ISBN 13 
9780273656753
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780273653004: End of the Road: BMW and Rover - A Brand too Far

Edition présentée

ISBN 10 :  0273653008 ISBN 13 :  9780273653004
Editeur : Pearson Education Limited, 2000
Couverture rigide