Articles liés à Essentials of Marketing Communications
Synopsis
This is the second edition ofEssentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice.
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À propos de la quatrième de couverture
Essentials of Marketing Communications is the second edition of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice.
Key features:
- Clear and accessible writing style
- Real-life, up-to-date case studies with case study questions
- End-of-chapter questions
- Annotated suggestions for further reading
Jim Blythe is a Reader in Marketing at the University of Glamorgan Business School and the author of numerous texts in Marketing. He also has wide experience in consultancy work.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Essentials of Marketing Communications
Edité par
Financial Times/ Prentice Hall, 2003
ISBN 10 : 0273658581
ISBN 13 : 9780273658580
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Essentials of Marketing Communications
Edité par
Financial Times/ Prentice Hall, 2003
ISBN 10 : 0273658581
ISBN 13 : 9780273658580
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev4647808878
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Essentials of Marketing Communications
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Ft Pr, 2003
ISBN 10 : 0273658581
ISBN 13 : 9780273658580
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Essentials of Marketing Communications
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Paperback. Etat : Very Good. Essentials of Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273658580
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Essentials of Marketing Communications
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Essentials of Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273658580
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Essentials of Marketing Communications
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273658580
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