Powerwriting: The Hidden Skills You Need to Transform Your Business Writing - Couverture souple

St Maur, Suzan

Couverture souple

ISBN 10 : 0273659065 ISBN 13 : 9780273659068

Editeur : Prentice-Hall, 2002

Synopsis

Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to approach the exercise to begin with – how to structure your message, how to understand your audience, and how to marry the two. To get that wrong is expensive, time-consuming and professionally embarrassing. Yet millions are wasted every year on business communications that don’t work, because the approach to the exercise – rather that the writing or design - is wrong.
 Powerwriting is the first book on business writing to give readers the tools they need to approach business writing properly. It teaches you the most critical part of the process - how to think before you write, and get your message to work for the audience you need to address. Then it shows you how to write that message so it gets the results you want, every time.

A propos du livre

À propos de l?auteur

Suzan St Maur is a widely experienced and prolific freelance business writer, working on behalf of direct clients and/or third-party agencies across all forms of online and offline media. She works extensively in business communication of all types in many fields – especially automotive, financial services, hospitality, healthcare, charities, telecommunications and IT. She also writes training material produced in various media, covering a variety of management and vocational skills.

Canadian-born Suzan is a graduate of the UK’s Watford College (known for its output of good copywriters) Suzan worked as a writer both in advertising and journalism in her early career. Later she added scripts and speeches to her portfolio and became one of the UK's top ten writers in live events/corporate video, and latterly incorporated online writing. This wide spread of experience means Suzan is much in demand to help clients communicate their messages effectively whatever the audience or media.

Suzan also contributes articles to a number of business websites and print publications, and works as personal speechwriter for several UK celebrities and "captains of industry." In her spare time she writes both serious and humorous articles for equestrian websites and magazines in Europe and North America.

Other books by Suzan St Maur

Writing Words That Sell

(with John Butman)

Lennard Books 1989; Mercury Business Paperbacks 1991 (Management Books 2000)

Writing your own Scripts and Speeches

McGraw Hill 1991

The Jewellery Book (with Norbert Streep)

Magnum Books 1981; St Martin’s Press 1981

The Home Safety Book

Jill Norman Books (Robert Hale) 1984

The A to Z of Video and AV Jargon

Routledge 1986

The Horse Lover’s Joke Book

The Kenilworth Press 2001

Canine Capers: 300 jokes to make your tail wag

The Kenilworth Press 2002

À propos de la quatrième de couverture

The real secret of success in business writing happens before the first word reaches the page….

Nearly all business writing aims to bring about some kind of change in the reader - of perception or behaviour or both. Good, persuasive wording helps, but on its own it's not enough. For your business writing to work, you need to use an additional set of less obvious, but equally important skills before your fingers touch the keyboard... so what you do write is always effective and absolutely right for the purpose. In Powerwriting, business communication expert Suzan St Maur reveals those hidden skills and shows you how to use them for business writing that's powerfully successful - whatever your objectives.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273659065
• ISBN 13: 9780273659068
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible