Funky Business - Couverture souple

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Couverture souple

ISBN 10 : 0273659073 ISBN 13 : 9780273659075

Editeur : Pearson Education Limited, 2001

Synopsis

 

BUSINESS AS USUAL?    FUNK THAT

 

 

"In a world of suits, Nordstrom and Ridderstrale's message is refreshingly different."  Business Strategy Review, The Greatest Business Books of All Time

 

"Funky Business gives a unique, informed and defiantly Funky perspective on the new world order. It is the antidote to bland writing and bland thinking."       - Tom Peters

 

"Funky Business - the groovy bible of modern business philosophy"  - Red magazine

 

In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business.

 

Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale.

 

Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years.

 

Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age.

 

Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday.

 

More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on!

 

This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance.

 

Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.

 

"Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain."   - Customer Management

 

Are you ready to let your talent make capital dance?

 

 

A propos du livre

Présentation de l'éditeur

  BUSINESS AS USUAL?    FUNK THAT     "In a world of suits, Nordstrom and Ridderstrale's message is refreshingly different."  Business Strategy Review, The Greatest Business Books of All Time   "Funky Business gives a unique, informed and defiantly Funky perspective on the new world order. It is the antidote to bland writing and bland thinking."       - Tom Peters   "Funky Business - the groovy bible of modern business philosophy"  - Red magazine   In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business.   Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale.   Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years.   Move it faster . At Hewlett Packard, the majority revenues come from products that did not exist a year age.   Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday.   More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on!   This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance.   Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.   "Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain."   - Customer Management   Are you ready to let your talent make capital dance?    

Revue de presse

"Funky Business is the antidote to bland writing and bland thinking." Tom Peters "Could barely, literally put down, Funky Business."Warren Bennis "The gospel of the new thinking is Funky Business"   - Industry Standard "It's the best un-businesslike business book I have ever read ....Funky Business is less of a business handbook and more of a religion. It should be treated like a chain letter - read it and pass it onto 10 other people." (or even better, tell 10 other people to buy it) .... This book should carry a government health warning: Read with care - this book will seriously blow your mind. Go on, read it, be a devil - after all, you only live once."   - Human Resources "You know when Time magazine trumps the rebirth of design on its from cover that something's up. You know too that the world of "boring is best commerce" is taking note of change when books like Jonas Ridderstrale and Kjell Nordstrom's Funky Business hits the best-seller lists." - Viewpoint magazine "Funky Business is a better book than most novels but it is not for bedtime.  It will jerk you out of your complacency and make you question your very existence.  It will transform your brain." - Customer Management "This is the New Economy's Killer Book!" Some say they can't put a certain book down. This one I had to - regularly - in order to recover from the impact of the statement I had just read. I'm in the Internet business and thought I understood plenty about the New Economy. But this book didn't just open my eyes, it ripped them out and tossed them high in the sky!"  - Rich Preece , Hamburg, Germany, Amazon Customer Services "Funky Business - the groovy bible of modern business philosophy" - Red magazine  "The sweat-shirted Mr Ridderstrale has become the antidote to the graph-wielding business academics on the lecture circuit."  Richard Donkin, The Financial Times "What I've found really thought-provoking has been Funky Business by Ridderstrale and Nordstrom - this is so well-written and entertaining, and it conveys some pretty heavy messages such as business and the world will never be the same again, now values are changing the impact of technology, and the new society which is evolving. " - Paul Mosson, Director of HR at Dewar's "The reader will see that this book has a lot to say, and says it clearly, provocatively and breathlessly.  Some of the analysis has been done before, and better, but the particular vision of funkiness is worth having to hand."- Martin Ward, Knowledge Management 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0273659073
• ISBN 13: 9780273659075
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie