The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs - Couverture souple

Stutely, Richard

 
9780273659211: The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs

Synopsis

Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.

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À propos de l?auteur

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk � reviewing, preparing and using plans. He has handled business plans on every scale � as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.

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Autres éditions populaires du même titre

9781408221600: Valuepack:The Definitive Business Plan:The fast track to intelligent business planning for executives and entrepreneurs/FT Guide to Business Start Up ... only annually updated guide for entrepeneurs

Edition présentée

ISBN 10 :  1408221608 ISBN 13 :  9781408221600
Editeur : Pearson Education Limited, 2008
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