The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs - Couverture souple

Stutely, Richard

Couverture souple

ISBN 10 : 0273659219 ISBN 13 : 9780273659211

Editeur : Pearson Education Limited, 2001

Synopsis

The Definitive Business Plan "The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.

A propos du livre

Présentation de l'éditeur

A good business plan is the difference between success and not even getting the chance to try.  This international bestseller is THE ultimate guide to business planning. Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.  Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.  If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.   "Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist  

Biographie de l'auteur

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk – reviewing, preparing and using plans. He has handled business plans on every scale – as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2001
• ISBN 10: 0273659219
• ISBN 13: 9780273659211
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 336