High Impact Speeches - Couverture souple

Heller, Richard

Couverture souple

ISBN 10 : 0273662023 ISBN 13 : 9780273662020

Editeur : Prentice Hall, 2002

Synopsis

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words.

To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action.  To find the right words, and the memorable words, to carry an audience and change things.In the business world it is no longer enough for executives to be good at making things or selling them or keeping costs down.  They are also expected to explain things and persuade people to do things, and so crafting good speeches has become an essential business skill and a component of any successful career.

A good speech is a good career move.

More and more of us, in life and work then, can expect to find ourselves in front of an audience hoping to move hearts and minds. If you want to shape a collective vision, craft a compelling case or simply explain your plans with clarity and purpose, this book will help you write and deliver a memorable speech.

There are many different skills involved in speaking well, but ultimately you need to know how to choose and organise words – you need to be able to write. High Impact Speeches will teach you how.  It will also help you to develop a unique style and a unique copmand of your subject, with techniques that have worked for some of the greatest speakers in history.   A good speech can inform, persuade, win a debate, make money or make news. It can advance your career and enhance your reputation.  A bad one can only bore or make enemies. Whether the speech that you are writing is for you or for your boss, this book will teach you how to deliver a winning speech - from scratch.  

Expert speech-writer for business-leaders and leading politicians, Richard Heller will show you how to:

• Accept the right speaking opportunities (and reject the wrong ones)
• Identify your desired result
• Research your audience
• Structure and plan your speech
• Create an attention-grabbing beginning and a rousing finish
• Make it rhythmic and colourful
• Add changes of mood and pace
• Deploy killer logic, winning arguments and powerful persuasion
• Edit and refine the sharpest draft and rehearse for perfection
• Carry your audience to their destination of agreeing with you
  

"Essential reading for anyone who has to prepare and deliver a speech."
      - Baroness Boothroyd

"No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language …he has set out what to say and how to say it."   Tribune

A propos du livre

À propos de l'auteur

Richard Heller has written speeches for political leaders. He is a columnist on The Mail on Sunday and is an associate of the Clarity think-tank and communications agency, which writes speeches for a wide range of clients, particularly in the business world. He drafted the New Statesman Media Lecture on global business for Vernon Ellis, International Chairman of Accenture, and has written for Denis Healey and Betty Boothroyd amongst others in the world of British politics.

À propos de la quatrième de couverture

"Essential reading for anyone who has to prepare and deliver a speech." 
Baroness Boothroyd

"Richard Heller has produced a superb manual for speechwriters and speechmakers. From now on, no one need be nervous about public speaking."

David Brook, Head of Strategy and Development, Channel Four Television

"Richard Heller has thought deeply about the craft of writing and delivering effective speeches. He has written a wise and entertaining book."

Liz Padmore, Director of Policy and Corporate Affairs, Accenture

Modern business and modern life are making more and more of us into public speakers. If you ever represent your business, your organization or your cause at a formal meeting; if you ever have to persuade people to vote for you, work for you or finance you; if you ever teach or become any sort of leader; if you ever have to give or receive a reward … some time, somewhere you will be on your feet in front of an audience with nothing more to rely on than the power of your words.

For many people, public-speaking is an ordeal. It need not be. Richard Heller knows the secrets of High Impact Speeches, and this book will help you to harness your unique gifts to create speeches which you can deliver with confidence and conviction. Speeches that get the results you want from your audience.

In simple language, High Impact Speeches shows how to plan, organize, write and deliver the words that will move minds.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273662023
• ISBN 13: 9780273662020
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie