Management - Couverture souple

Naylor, John

Couverture souple

ISBN 10 : 0273673211 ISBN 13 : 9780273673217

Editeur : Financial Times Prentice Hall, 2003

Synopsis

This edition has been fully updated and revised to cover the important key elements covered in any introduction to management course; planning, organising, implementing, controlling and changing. The text also explores origins and context of management globalisation, social responsibility; quality and enterprise. A critical view stimulates the learning process in an engaging fashion for students. Learning is further aided by diagrams and real-world business examples. Case studies and examples are taken from many sectors, and are truly global.  A strong emphasis is placed on examining the application of theory in practice.

A propos du livre

À propos de la quatrième de couverture

Readership

This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.

The second edition

The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.

Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.

Key features include:

• many new cases and examples
• a lively discussion on the impact of technology
• extensive references to useful websites
• an enhanced focus on planning and strategy, as well as organisational structure  and design
• a strong pedagogical structure to aid and assess learning

Online support: a Companion Website offers further teaching and learning resources including:

• Financial Times articles
• self-assessment questions
• web references
• teaching notes and presentation slides

About the author

John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).

Détails de l'édition

• Éditeur: Financial Times Prentice Hall
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0273673211
• ISBN 13: 9780273673217
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 688
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible