International Business - Couverture souple

Rugman, Alan M.; Hodgetts, Richard M.

Couverture souple

ISBN 10 : 0273673742 ISBN 13 : 9780273673743

Editeur : Pearson Education Limited, 2002

Synopsis

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today – the dominance of the ‘triad’ (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, ‘green’ strategies and corporate responsibility.

A propos du livre

À propos de la quatrième de couverture

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today – the dominance of the ‘triad’ (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, ‘green’ strategies and corporate responsibility.

Key features of this edition

• Comprehensive and balanced coverage of the ‘triad’ as the unifying framework in which international business predominantly operates.
• Expanded coverage of China, Brazil, Chile, Africa, Asia and other emerging nations.
• 40 brand new and 60 fully updated cases provide a fantastic underpinning and real-world illustration of the principal players and themes in IB today
• A student-friendly and carefully designed pedagogical support structure (including chapter objectives, active learning cases, international business strategies in action, real cases with review and discussion questions) that brings the subject to life and helps students grasp the principal issues
• Superb 4-colour design and artwork
• Totally new material on dot.coms, small businesses, supply chain management, B2B, ethics, NGOs and environmental regulations.

A fantastic new support package including:

• new Student CD-ROM including learning interactivities, video clips and extra cases with questions and automatic feedback
• myCompanionWebsite online resources at www.booksites.net/rugman including weblinks, interctive multiple-choice questions, video and internet interactivities, learning objectives
• For information on lecturer support materials, please see pages xxxx in the book

Go to www.booksites.net/rugman to view your cutomisable myCompanionWebsite online teaching and learning resources and syllabus manager.

What lecturers say:

"Their balanced coverage of European, North American, and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text will surely set the new standard by which those texts that follow will be measured. "
Carol A. Howard, Oklahoma City University

"This book provides a comprehensive, coherent and intelligent account ofthe complexities of International Business … with the most balanced coverage of global regional differences of any text book I know."
Dr Simon Collinson, Warwick Business School

"This is an exciting, topical and challenging text combining theory withpractice in an outstandingly effective way".
Professor Sid Gray, University of New South Wales

Alan M. Rugman -  Professor of International Business and L. Leslie Waters Chair of International Business, Indiana University and Thames Water Fellow In Strategic Management at the University of OxfordRichard M. Hodgetts - Professor of Management, Florida International University

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0273673742
• ISBN 13: 9780273673743
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie