Synopsis
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. For undergraduate or first year MBA students. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use.
Interactive for Active Learning.
Collaborative for Shared Learning.
Outcome Based.
Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. For undergraduate or first year MBA students. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use.
Interactive for Active Learning.
Collaborative for Shared Learning.
Outcome Based.
Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
