Management Consulting: Delivering An Effective Project - Couverture souple

Wickham, Philip A.

Couverture souple

ISBN 10 : 0273683470 ISBN 13 : 9780273683476

Editeur : Pearson Education Limited, 2004

Synopsis

Management Consulting provides an introduction to the theory and practice of consultancy as an industry and a process. It is well-suited to an increasing number of dedicated management consulting programmes and work placement "modules" at undergraduate and postgraduate level. The book offers an accessible and clearly-written overview of the concepts and skills involved in undertaking – and successfully delivering – any form of consultancy project. The second edition builds on these strengths as well as enhancing its suitability and relevance for use by both business and non-business students (e.g. engineering, art & design, media, computing) undertaking live projects in the workplace as part of their academic study.

The second edition is charged with a greater depth of theory, particularly on organisational and technological change, and more extensive referencing, adding academic and analytical rigour to the study of the area. It also features more on creative techniques, media and design, thus broadening its appeal to students a wide range of disciplines. The book retains its significant research and project skills basis, coaching students on how to deliver an effective report on their placement.

 

A propos du livre

À propos de la quatrième de couverture

Management Consulting

provides an introduction to the theory and practice of consultancy, and considers both the consulting process and industry. The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

This second edition includes greater depth of theory - particularly on strategic, organisational and technological change - adding academic and analytical rigour. It features more on creative techniques, thus broadening its appeal to students in a wide range of disciplines including science, media and design. The book retains its emphasis on research and developing project management skills. It also coaches students on how to deliver an effective report on their placement.

Key features

• Comprehensive introduction to practice and process in consultancy
• Signposts to careers in consultancy
• Access to theory and academic research with extensive references and further reading
• Consideration of consulting in industries of art, media and design, computing and engineering
• Financial Times extracts to illustrate the application of techniques
• Tutor support on a dedicated website at www.booksites.net/wickham

Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside, where he teaches and researches in strategy, entrepreneurship and decision theory. He is also the author of two other Financial Times/Prentice Hall textbooks: Strategic Entrepreneurship (3rd edition, 2004) and the FT Corporate Strategy Casebook (2000).

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0273683470
• ISBN 13: 9780273683476
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie