International Business - Couverture souple

Wall, Stuart; Rees, Bronwen

Couverture souple

ISBN 10 : 0273685910 ISBN 13 : 9780273685913

Editeur : Pearson Education Limited, 2004

Synopsis

International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees

A propos du livre

Quatrième de couverture

 

International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an analysis of external environmental factors, the book moves to examine the functional and operational issues faced by international businesses. Throughout the text, more subtle organisational and cultural isues, increasingly crucial to success, are given strong prominence.

The throroughly updated second edition provides new cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an increased emphasis on international strategic directions to highlight the importance of long-term business planning. A coherent structure is supported by a strong pedagogical framework, with further substantial resources available on the book's website at www.booksites.net/wallrees.

Ideally suited for undergraduate and postgraduate degrees and modules in International Business, the book will also appeal to 'non-specialist' students from disciplines outside business and management.

Key Features

• Emphasis on culture, ethics and the environment
• New Chapter 8: International strategic issues
• New and revised case material and FT articles
• Broad coverage of key environmental and operational factors
• Strong pedagogical structure enabling and active and open-learning approach
• Companion website provides resources for both students and lecturers

Stuart Wall is Subject Leader in Business and Economics at Ashcroft International Business School, Anglia Polytechnic University and has acted as a consultant on international business issues for the OECD. Bronwen Rees is Senior Research Fellow, also at Ashcroft International Business School, and has been a Visiting Fellow at both Cranfield School of Management and Judge Institute, Cambridge University.

Présentation de l'éditeur

International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website.

The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts.

A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0273685910
• ISBN 13: 9780273685913
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie