Marketing Payback: Is Your Marketing Profitable - Couverture souple

Shaw, Robert; Merrick, David

 
9780273688846: Marketing Payback: Is Your Marketing Profitable
Couverture souple
ISBN 10 : 0273688847 ISBN 13 : 9780273688846
Editeur : Financial Times Prentice Hall, 2005

Synopsis

Do you know if your marketing is profitable?  Which activities deliver the most value? and which simply fail to deliver?    Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.

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À propos de l?auteur

Robert Shaw is one of Europe’s top experts on business modelling and economics, specialising in the study of marketing’s effectiveness and return on investment. He advises the senior executive teams of many large organisations including Manchester United, IBM Global Services, BP, Direct Line, British Telecom, British Airways. He is a prolific author and has published many books, reports and articles on marketing and CRM evaluation. He acted as advisor last year to the Chartered Institute of Marketing on its Guideline on Marketing Effectiveness. The Institute of Chartered Accountants has commissioned a Good Practice Guideline from Professor Shaw.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial Times Prentice Hall
Date d'édition
2005
Langue
anglais
ISBN 10 
0273688847
ISBN 13 
9780273688846
Reliure
Broché
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie