Internet Marketing.: Strategy, Implementation and Practice - Couverture souple

Chaffey, Dave

Couverture souple

ISBN 10 : 0273694057 ISBN 13 : 9780273694052

Editeur : Pearson Education Limited, 2006

Synopsis

"Internet Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, "Internet Marketing "is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

A propos du livre

À propos de l?auteur

Part I- Internet marketing fundamentalsCHAPTER 1 Introduction to Internet marketingCHAPTER 2 The Internet micro-environmentCHAPTER 3 The Internet macro-environmentPart II- Internet strategy developmentCHAPTER 4 Internet marketing strategyCHAPTER 5 The Internet marketing mixCHAPTER 6 Relationship marketing using the InternetPart III-Internet marketing: implementation and practiceCHAPTER 7 Delivering online service qualityCHAPTER 8 Interactive marketing communicationsCHAPTER 9 NEW NAME! Improving E-Marketing PerformanceCHAPTER 10 Business-to-Consumer Internet marketingCHAPTER 11 Business-to-Business Internet Marketing

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0273694057
• ISBN 13: 9780273694052
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 584
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie