End of the Road: The True Story of the Downfall of Rover - Couverture souple

Brady, Chris; Lorenz, Andrew

Couverture souple

ISBN 10 : 0273706535 ISBN 13 : 9780273706533

Editeur : Prentice-Hall, 2005

Synopsis

"As featured in the Sunday Times"

BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately European Union meddling that led to the sale of Rover and end of an era for industrial Britain. Then along came the white knights - the Phoenix consortium, comprising four car indistry veterans, who promised a bright future for MG Rover. They beat off the other contender for ownership, Alchemy's Jon Moulton, who wanted to considerably strip down the company and run a much more focused sports car manufacturer as a way forward. But five years later, when the white knights declared the black day had arrived and MG Rover was finished, the crowns of the saviours looked incerasingly tarnished, as they stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office. This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who is to blame, and along the way tells one hell of a rivetting story of the events that will go down in history as the end of Great British car manufacturing.        

A propos du livre

À propos de l?auteur

Dr. Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London, and Head Business Coach at Cape Consulting. He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations. Andrew Lorenz, former Business Editor of the Sunday Times, is currently the Director of Financial Dynamics, Business Communications. His previous roles have included Deputy City Editor of the Sunday Telegraph, City correspondent on The Scotsman as well as Industrial Editor at The Journal, Newcastle. Andrew has published many articles and columns, and has had contributions broadcast on BBC Radio and ITV television.

À propos de la quatrième de couverture

"Like a tale of war with much of the battlesmoke cleared away...if you like a darn good read, this is the book to curl up with" Management Today

"Well-written, informative" Motor Trader

"Very readable" Driving

 
The last Rover car has rolled off the production line. The last great British car brand is finished – for good. The story of the decline of the national institution that was Rover is a business rollercoaster. It’s a story of a doomed merger, battles of executive egos, union in-fighting, boardroom bloodshed and broken promises.

 

It’s a story that ironically begins with BMW promising a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went badly wrong. The clash of cultures, disastrous decisions and ultimately European Union meddling led to the sale of Rover. Just when it was looking all over for Rover, along came the white knights – the Phoenix consortium, comprising four car industry veterans, who promised to save the company. Five years later, when the white knights declared the black day had arrived and MG Rover was finished, the saviours stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office.

 

This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who was to blame, and along the way tells a riveting story of the events that will go down in history as the end of an era for industrial Britain.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0273706535
• ISBN 13: 9780273706533
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie