E-Business and E-Commerce Management: Strategy, Implementation and Practice - Couverture souple

Chaffey, Dave

9780273707523: E-Business and E-Commerce Management: Strategy, Implementation and Practice

Couverture souple

ISBN 10 : 0273707523 ISBN 13 : 9780273707523

Editeur : Pearson Education Limited, 2006

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Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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� propos de l?auteur

Preface and Guided TourAcknowledgementsI INTRODUCTION1. Introduction to e-business and e-commerce2. E-Commerce Fundamentals3. E-business Infrastructure4. E-environmentII STRATEGY AND APPLICATIONS5. E-business Strategy6. Supply Chain Management7. E-procurement8. E-marketing9. Customer Relationship ManagementIII IMPLEMENTATION10. Change Management11. Analysis and Design12. Implementation and MaintenanceGlossaryIndexNB: possible new chapter on Security

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Pearson Education Limited
Date d'�dition: 2006
Langue: anglais
ISBN 10: 0273707523
ISBN 13: 9780273707523
Reliure: Broch�
Num�ro d'�dition: 3
Nombre de pages: 696
Coordonn�es du fabricant: non disponible
Personne responsable: Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

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E-Business and E-Commerce Management

Chaffey, Dave

Edit� par Pearson College Div, 2008

ISBN 10 : 0273707523 ISBN 13 : 9780273707523

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E-Business and E-Commerce Management: Strategy, Implementation and Practice

Chaffey, Dave

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E-Business and E-Commerce Management

Dave Chaffey

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Chaffey, Dave

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E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

Edit� par Pearson College Div, 2008

ISBN 10 : 0273707523 ISBN 13 : 9780273707523

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E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

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Chaffey, Dave

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E-Business and E-Commerce Management

Chaffey, Dave

Edit� par Financial Times/ Prentice Hall, 2005

ISBN 10 : 0273707523 ISBN 13 : 9780273707523

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E-Business and E-Commerce Management: Strategy, Implementation and Practice

Chaffey, D.

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