E-Business and E-Commerce Management: Strategy, Implementation and Practice - Couverture souple

Chaffey, Dave

 
9780273707523: E-Business and E-Commerce Management: Strategy, Implementation and Practice

Synopsis

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Preface and Guided TourAcknowledgementsI INTRODUCTION1. Introduction to e-business and e-commerce2. E-Commerce Fundamentals3. E-business Infrastructure4. E-environmentII STRATEGY AND APPLICATIONS5. E-business Strategy6. Supply Chain Management7. E-procurement8. E-marketing9. Customer Relationship ManagementIII IMPLEMENTATION10. Change Management11. Analysis and Design12. Implementation and MaintenanceGlossaryIndexNB: possible new chapter on Security

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781405847063: E-Business and E-Commerce Management: Strategy, Implementation and Practice

Edition présentée

ISBN 10 :  1405847069 ISBN 13 :  9781405847063
Editeur : Pearson Education Limited, 2006
Couverture souple